The retail industry is highly competitive and even more so since the emergence of e-commerce; this means store signage is a critical aspect of any retail business. Every store owner wants to attract customers and they rely heavily on shop signage companies to turn their storefront into a stunning feature.
Here is a list of best practices for retail signage in 2025.
- Digital sign boxes – The most popular is electronic billboard signage from a leading NZ company; using digital tech, you can create colourful signage that attracts passers-by and the illuminated signs act as branding tools during the evenings. The contractor can show you many elegant designs and can match your branding to complement the business.
- Legibility is everything – This is the number one goal of every exterior store signage; the signage should be legible from all angles and illumination definitely helps. If you want the best signage, start by searching online for New Zealand’s top retail signage contractor and let the professionals help you choose the best signage to advertise your business.
- Playing multimedia – A digital sign has a central interface and a small PC runs multimedia in a loop, plus you can create text that is shown. Larger digital screens are becoming cheaper and this attracts the retail sector where business owners are looking for innovative ways to advertise their wares.
- First impressions matter – As far as exterior store signage goes, this is the first thing a new customer sees prior to entering the store. Therefore, the design needs to be such that it attracts people into the store.
- Simplify your text – Most storeowners prefer to use headline text, which is all capital letters; a clear font such as Times New Roman or Calibri is ideal as they are very easy to read. The signage team are always happy to advise their clients on signage design and they are dedicated to helping you create the best possible exterior signage.
We hope that the contents of this short article help you to choose exterior signage that reflects your business and what it is all about. The signage company are always happy to provide quotes for potential clients and they can complete a project in a very short amount of time.
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